Fruitalyst – From Bowl to Farm

How does one tell the story of where the joy of sharing citrus with the family comes from? Our team decided to get creative in the scripting and post-production execution on this project, and long-time partner Fruitalyst relished in allowing West Media and Marketing the freedom to be creative. There was a warm atmosphere of collaboration on set, from the homely environment in which the family shared their citrusy snacks to the jokes and camaraderie between the picking and packing teams.  The West media team wrapped filming within a day and the final video was delivered two weeks thereafter.