Fruitalyst – The ClemenGold Story

Working in close harmony with nature is at the core of the Fruitalyst ethos. “Taking hands with nature to produce something beautiful,” says Zethu Radebe, the Indigo Fruit Farming Production Manager. West Media and Marketing has likewise taken hands with Fruitalyst on multiple projects in capturing and sharing their beautiful story. This particular project focussed on the ClemenGold story, one of South Africa’s most widely loved citrus suppliers. The filming of the video was scheduled across two shoot-days and the final video was delivered two weeks after filming wrapped.